Web Analytics Website Audits

The firm that built the site for Wild Planet believes they have done a pretty good job of optimizing ShopWildPlanet.com. Let’s see if their confidence is well founded…

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Meredith Bright of Yarnware writes: “I used to have much better organic search rankings, but they have been dropping recently. I can’t figure out what is wrong.” It wasn’t hard to see why. The site is running Lotus Notes Domino –– not a platform that is very friendly to search engines because of its long, complex-looking URLs. However, the issues with the site were much more fundamental. The www.yarnware.com site has broken some cardinal rules of SEO.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

In many ways this site was a breath of fresh air. From an SEO standpoint, Kayak Fishing Stuff is doing a number of things right, and it shows in their No. 1 rankings in Google for “kayak fishing,” “fishing kayak” and “fishing kayaks.” Of course, there is still room for improvement, but it is more a case of finessing and fine-tuning than throwing away the whole site and starting again.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

• On page 1 for “website hosting” in Google within first 8 weeks
• Hosts over 12 million members
• Sustained high search engine rankings since early 2004

Filed under: Case Studies Link Building SEO Website Audits | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Zearth.com’s staff operates a blog at zearth.blogspot.com, although they are relatively new to the concept. They signed up for a free Blogger.com blog, which wasn’t ideal as you’ll soon discover. The traffic into the blog is only a trickle, but they have received a couple thousand dollars in sales because of it, so it’s a start.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Even though I’ve received dozens of requests for site gradings, this month I’ve decided to pick a site that didn’t ask for it. Why? Because this month I’m going to air some poor, unsuspecting black-hat SEO’s dirty laundry in order that you might learn from their mistakes and indiscretions, rather than subject a loyal Practical eCommerce reader to potential intense and unwanted scrutiny by search engine reps reading this article. There are so many sites out there committing search engine sins, it was really hard to settle on one.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

AirTroductions (www.airtroductions.com) is an ecommerce-enabled matchmaking service for road warriors (currently over 11,000 of them) who are looking for someone interesting to sit next to on their next trip. It could be for companionship, a date, business networking, or just shared cab fare. What a great business idea! And they’ve got a solid website to back it up.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | 1 Comment »

Spread the word:      

Golf equipment seller Golfgods.com was undergoing a site revamp – with numerous SEO and usability improvements, along with a shift in ecommerce platforms. Jason Mischel, President of Golfgods.com explains: “We currently receive about 5,000 - 6,000 unique visitors per day to our site but much of it is of very poor quality because of the search-engine-optimization tactics employed by the previous regime.

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | 2 Comments »

Spread the word:      

“When a leading search engine recommended Netconcepts, I knew they were the kind of SEO experts JiWire needed to be working with.”

Filed under: SEO Testimonials Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word:      

Stayleaner.com, the ecommerce site for J & J Health Foods, sells vitamins, herbs and supplements for sports nutrition and body building. Fred Evaristo of J & J Health Foods states: “I rely heavily on pay-per-click advertising as I can’t get ranked in the natural searches no matter what I do.” We feel your pain, Fred! Let’s see if we can’t help Fred and his team…

Filed under: Articles Ecommerce SEO Website Audits | Email to a Friend | Printer-Friendly | No Comments »

Spread the word: